Introduction
After attending SAP’s flagship conference a few months ago, I left intrigued on the new pitch SAP made to everyone who attended the conference. There is usually something to entice people with the latest and greatest thing us technologist have to have. Basically, generating more sales for SAP. It was S/4 HANA, then Leonardo, and now something called C/4 HANA. It is the tech giant’s attempt to enhance the digital experience, get to know the customer better, and directly compete against Salesforce in the CRM space. The “C” stands for customer and the “4” stands for 4th generation. SAP isn’t the greatest when naming its tools and they keep changing acronyms every couple months; however, this aligns with the rest of the HANA platform. C/4 HANA is a rebranding of Hybris and the newly acquired Callidus Cloud technologies to provide a holistic customer experience.